UGC Creator Brand Deal Rate Calculator
Turn follower count, average video views, and engagement into low, mid, and high brand-deal quotes you can paste into negotiations.
Inputs
Results
How this calculator works
- Enter followers, average views, and engagement rate.
- Optionally set content complexity and usage rights multipliers.
- Review low, mid, and high package prices.
- Copy a ready-made negotiation quote.
Why this matters
Turn follower count, average video views, and engagement into low, mid, and high brand-deal quotes you can paste into negotiations.
Frequently asked questions
How much should UGC creators charge?
Many creators price from roughly $50–$100 per 10k views as a baseline, then adjust for exclusivity, usage rights, revisions, and niche expertise.
Do followers or views matter more?
Views and engagement usually drive brand value more than raw follower count. This calculator weights average views and engagement heavily.
What is a good engagement rate for UGC?
Strong short-form engagement often lands around 3–6%+, though niches vary. Higher engagement supports premium pricing.
Should quotes include usage rights?
Yes. Organic posts, paid ads, whitelisting, and perpetual licenses should each raise the quote.